DAY # 206 -- Launch: T-03 Days!

UPDATE: Friday, 30-Dec-2005 8:20 PM

Just back after a snowball fight with some neighborhood kids. It was a good occasion to be the loser, and I took a few throws in the face.

Now on to some serious thoughts... Let me spend some time looking over what I talked about a year ago. There wasn't much 'writing' so that should not be difficult.

Then I'll go on to talk about Maxsimo.com, and lastly, I think today is a good day for a YEAR END REVIEW.

LOOKING BACK:
Not much of a review, but an important point!

Around a year ago I was just getting "warmed up" for what I am doing now. Back then I was just thinking of ways to keep the "steps" going. Looking back, what I was doing was trying to establish "momentum". This is something that I really thought about, but a recent discussion with a field hockey coach known worldwide brought it to the forefront. He talked about table tennis to make an example. He said that "rarely in table tennis does an opponent win one point, then lose the next and win the next." He said usually "one player will win several points and then the other" and so on.

The reason he said was "momentum". I suppose I know about that all too well watching Ohio State football for many years. Many games went down to the wire, and we were usually on the losing end when time ran out.

Momentum is very critical and I saw a personal example of it when everything was firing in a very timely manner the work, the tasks, the decisions --everything was "flowing" --everything was moving along very nicely. That is until the server blinked several times. But that did not effect me personally. I kept moving along. I kept making the decisions I had to make and kept moving forward.

That is "momentum" personally and professionally. It is something that I hope you will also enjoy soon.

MAXSiMO.COM powering a GLOBAL DISCOUNT CARD™:

Objectives of the Maxsimo Card™:

• Enable Members to get discounts at local Merchants.
• Enable Members to get discounts online.
• Save time.

In addition the Maxsimo Card will eventually offer the following services, not at every Membership type, but on a selective basis, to Members.

• Travel Services
• Premium Services
• Product Comparisons
• Special Member only discounts
• Special Member only free, trial, test offers
• All types of the card have most services for free
• A few premium services are for paying members
• Help support local events
• Help support local charities
• Help support local schools

The types of Maxsimo Cards:

• Student Card
• Family Card
• Senior Card
• Elite Services Card

Members are sent a hard plastic card when their online account accumulates a few dollars from cash-back or other merchant payments.

Longer-term Objectives, for Members:

• Members get better services at a better price
• Access to offers that are not available to the general public

Longer-term Objectives, for Merchants accepting the card:

• keep advertising costs very low
• Keep quality of services high
• Keeps customers returning
• Pass on some of the savings to customers

What the Maxsimo Card is NOT:

• It does not provide any type of insurance nor credit
• It does not provide any type of identification

----------------END of ITEMS.

So, where does biig.com fit in to the above picture? Traffic. It will generate traffic to the offers, and provide a way our IRs can also generate traffic to their own projects. The directory that biig.com represents is completely managed by IRs and I think that is a very strong combination for success.

Lastly, the role of robobanner is to display the offers, the discounts, at other sites that are managed, owned, webmastered by our IRs.

With those thoughts my ideas are written and I'll rest. Carpe Diem, Sam.

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