DAY 124

Update: Thursday, 14-Jul-2005 10:29 AM

Today I wanted to talk about search engine positioning which is a key element of success on the Internet, especially, if it's a general site that as what I am doing here.

The problem is that with a general site, I cannot generate the key traffic that I need to build the success. For example, I spent sometime doing a general traffic analysis after looking at the traffic logs for the site. You too can see them via the bottom right link on this or any page.

The problem is that people are finding the site after doing searches for phrases like "Step by Step financial success plan". Well that is fine and the idea is working, but the problem is that only about 10 people make similar searches on a monthly basis. I want to get 10 people a minute to the site.

How to do it? My solution is not to. My solution is to keep building this site and use it as an experiment, which was my intention all along. But, my idea is to setup another site targeting about 100 million searches a month and some very powerful key words. The other idea I have is that the Business Success Building area, where my main goal was to setup a Success Building Center is a great idea, but I can take that idea and further refine it to say that I want to setup a "Business Finance Area".

There are two new methods of getting a new site indexed by Google and I'll use those to get the business finance area listed and the sales going asap.

UPDATE: Thursday, 14-Jul-2005 10:02 PM

My second idea is to use Google's AdWords to drive traffic. What you see on this site displaying ads is Google's AdWords, which reads the text on the site and then displays relevant ads.

On the other hand Google's AdWords allows me to buy traffic using any set of key words. My plan is to devise a campaign that uses "corporate or business credit building" and generate the necessary traffic using the phrases.

My goal then is to get a 200% or even 500% return on the investment that I make. The objective is to spend about $1,000 per month on the traffic and generate from it a revenue of about $5,000 or more, leaving a net profit of $4,000.00, at least.

Now the idea sounds great, but what is even better is that I don't need to risk the $1,000.00 to do it. I can just start with a budget of just $100.00 dollars for example. Even better than that is that there is a network of sites where I can use the same key words to generate traffic and the cost that traffic is not as high as Google.

The goal then is the revenue of about $200 to $500 dollars per day using the site and the network that I have put together.

Other decisions included setting up another PAYPAL account for selling from the site, and I have gone against that because I have 3 PAYPAL accounts already and that is enough to handle. That means that I have to create some kind of mechanism that tells the user that this is all part of one network and that the sales are done all thru PAYPAL. I hope that is possible and perhaps the network can be the big one --Maxsimo.com.

All the sales sites for the corporate credit building products have to be setup no later than the end of August. I want to make sure that sales are ready for that period after the "back to school rush" that follows between October and Christmas time. Obviously, the products that I plan to sell from the Business Credit Building site do not apply to Christmas shoppers so, I need to be ready for sale before the shopping season begins.

One of the thoughts that I had was how I was going to integrate all of this to the P31.COM Success picture? Well, the business credit building is part of the "Business Success Building" theme.

For Personal Success building theme, I plan to sell a summary of all the actions I have taken to build "Personal Success", "Business Success" and "Financial Success" and then roll it all into a work book and access to a back end site with software, services and reports. All of this I plan to charge about $9.95 or about $14.95 as a one-time fee to access the area that I will be updating (or an Assistant) on a regular basis.

I feel confident that by having a place that everyone can download, read about and browse the tools and services that I have used to build the network, it would benefit the users greatly to have access to the "Knowledge Base" on a regular basis. I think that this is a very worthwhile product for the readers of the site.

Then as a "Pro" version, I can add the access to the Business Credit Building Area. Lastly, IF the need is Financial Success Building, then a "Platinum" access is needed, and that can be the product at www.nextsuperstock.com which I am growing bit by bit.

All of this gives me a good suite of products and services to sell, up-sell and re-sell as the readership and traffic to the network of sites grows steadily.

Now all of this is always contingent of money --which I am working on. As I said a day earlier the Affiliate accounts that are getting setup via Maxsimo.com are worth a lot of money on a monthly basis, and I'll use the sale of those accounts to build a "cushion" of funds to make sure that programming, publishing help and other needs of the network are met.

Certainly, I have had my problems with programmers in the past 90 days to last a lifetime. But I am not giving up. Instead I am moving the programming tasks to a more dependable venue and then making sure that they get done on a timely basis.

So, a lot of planning and a lot of it has gotten done. Now I am setting up the sales area for the entire site, and my main problem as with everyone else running a site is TRAFFIC! That is the one item that makes or breaks a business on the Internet. I have done well building traffic for P31.com. The Maxsimo.com site has it's own way of generating traffic. But my challenge now is to apply all that I have learned on the new marketing ideas for products that I have.

I have ruled out setting up many of my own products several times. But I feel that setting up a collective theme of products --in this case products that are building corporate credit for businesses mainly in the USA is a subject that I have researched thoroughly and I know something about and that gives me the confidence to setup an area that will help others to build their own businesses.

Once again, all this fits with the theme that the business credit building area will help everyone becoming a member to build their businesses. Certainly, most of the businesses that fail in the USA do so in their first 5 years and most of the time that happens because there is a lack of access to capital. No financing and a lack of ability to adjust to the changing needs and just about every business goes under.

The underling benefit of the credit building area is to help users get their business off to a success or build their existing business.

Now on to some other details of my work... over the past month I have revised the format of www.nextsuperstock.com just in time for the mild summer rally that is taking place. I theorized several quarters ago that the drop in the value of the dollar was going to greatly benefit companies across the board that are exporting products from the USA. I theorized that all though interest rates are climbing, they are at an all time low and that will still benefit the companies.

Now all this is coming to fruition and anticipating a good second half of the year I revised the format of the site and things are moving along nicely.

I have been out of the market for nearly 5 months and with the exception of Apple options that expire in October, I have stayed out of the "action" until the direction of the market was doing well. Now that has happened. Still there is an occasional "bump in the road" but other than that, things are going well and revising and getting the www.nextsuperstock.com site going again was the thing to do. Now that revision is done, except for some minor text areas that I want to edit a bit further.

Now I say this as Apple options that I spoke of did a near 100% gain today. I predicted this earlier in the year, but a bit of a downward pressure in the market caught me by surprise earlier in the year. Then I purchased a lot more as the option price hit around $1.50 for the October expiration and now the average call price I have paid is around $2.00. Well, that has paid well today, but I see more action towards the end of August with Apple, and that is when I plan to sell all of the options and close out the position.

All of this I'll keep you updated on, but I would suggest that you subscribe to my once-a-week email details the pics that I make on the markets.

Ok, getting late. Until tomorrow -Sam out!

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