DAY 101

Update: Saturday, 18-Jun-2005 9:52 PM

Below is a list of the key words or phrases that people have searched to end up at P31.com.

I thought this was an interesting list to talk about because none of the key words that I discussed here are in this list.

In fact, my key word list focused on personal success, business success and financial success.

However, what people have used to reach the site, as seen in the P31.COM WEBSTAT report pages that you can see by clicking the link at the bottom right says that the words/phrases below are the ones used.

Then, is there something wrong here?

You bet.

I have made a colossal mistake, and here is what I mean. Continued below the chart...

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Top 10 of 10 Total Search Strings

# Hits Search String

The colossal mistake is trying to focus on the most sought after, the most used key words. But what I should be doing is the focus on lesser used key words.

I think collectively the 3 key word phrases were used about 20 million times each. That means that those words as key word phrases are HIGHLY SOUGHT AFTER!

What business do I have trying to get this site into that type of competition?

Well, I can try, but what where will I end up? Will I use all my time to try to get on top of an ever changing search engine list?

Forget it.

My focus should be to get about 1000 to 2000 visitors a day and rely on the key words and phrases that can get me there.

That's all I need to do. I don't need to go after 20 million visitors. I need to go after a couple of thousand visitors.

Now, have said that, I have also mentioned that content is KING! Content is the Holy Grail!

Then that is what I need to focus on with a eye on the key words that can influence the few thousand visitor that I would like to work with.

So, here is my entry to the "TO DO LIST" as a top priority: I need a new key word list that focuses on a few thousand visitors per day.

That is my entry. DONE.

Now on to other items that I can follow to build search engine optimization success.

There are millions of web sites trying to get listed in the top 20 or so spots on the major search engines.

That's a lot of competition!

So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.

Here are some suggestions that I am going to follow up on and pursue. I'll report in the coming weeks how the test worked.

My plan is to search Google, Yahoo and MSN using the NEW KEY WORD list that I generate.

Then I have two directions to take: First I can spend some of my budget to advertise on these site. However, since my site does not generate a proven revenue PER VISITOR this is a lost cause.

The only time I can use paid advertising is when I know the PROFIT PER VISITOR. And the only time I will have such a number is when I have a product to sell at P31.COM and actively participate in a MALL type of sales area.

Several times I have ruled that out, but perhaps, I need to re-think another approach and get the idea going.

Anyway, lets say the cost to get one visitor is $0.25 (I'll put all figures in U. S. Dollars). Then lets say that per visitor I know the revenue is $1.00.

Then the idea is to pump up the traffic and even pay as high as $0.25 cents per visitor as that would generate $1.00 in sales.

With careful planning and buying based on key words I can do that. But, since I don't have a mall selling things at this site, that is not an easy calculation to make.

The other choice is to pursue methods of generating traffic that is essentially FREE. To do that I can follow some of these ideas:

REVIEWS and ARTICLES:
I can write an excellent article review of the web sites that rank high in some of the key word searches reviewing a product or service offered by the web site. Then publish the review on this web site. I'll then email the web site owner and tell him or her about it. They may link to my web site so their visitors can read it.

WEB SITE CONTENT:
Another method is to submit some content to their web site. Write articles and include my links in the resource box. If they are published, I'll get a link back to P31COM which will help my search engine ranking further.

DISCUSSION BOARD/FORUMS:
If these top sites I have searched, have discussion boards or forums then I'll participate in them. Post questions, answer other peoples questions, and join in on conversations. I'll then make sure that I include my signature file and link at the end of my messages.

TRADE ADVERTISING:
I can also ask the owner of the web site about trading advertising. If you don't get as much traffic as they do, you could throw in some extra incentives or put their ad on more of your web pages. I have plenty of ad space and a banner management system setup. I can use all these tools to work with an advertiser.

REVIEWS and TESTIMONIALS:
I can work with some testimonials. I can give the web site a testimonial for their product or service. Then I can include a text link for P31.COM web site within the testimonial. They just might include it in their site text.

POST to YOUR HEART'S CONTENT!
I'll look for any place that will allow me to post my notes on their site. I can look for FREE-FOR-ALL LINK places and forums as I mentioned earlier. I can look for all types of places to present a link back to my site. If they have a free classified ad section then I'll post my ads there. Just make sure that you have a killer headline so their visitors will click on your ad.

POST IN THE GUESTBOOK:
If they have a guest book, I'll sign it and then leave a short but sincere compliment about their web site. I'll make sure to leave my signature file that has a hypertext ( an http: type line ) that connects back to P31.COM for visitors to follow back.

CROSS PROMOTIONAL DEALS:
Lastly, I can propose a cross promotion deal with the web site. I could promote the other sites products or services in a promotional deal.

My plan is to exercise all of the above as I promote the content of this site. Mainly, I can follow the above ideas when I "monetize" the site traffic to P31.COM with an online mall where visitors can purchase success oriented products and services. What I mean here is that when I know the cost of one visitor and the benefit of one visitor, then I can plan to buy, find, trade, etc. visitors to this site knowing that I get a very nice return on that traffic. Until then I need to plan what I mention here.

As I have said in my personal success pages, GET READY, the TIME WILL COME. A quote or paraphrase by Abraham Lincoln.

Once again, a long day. Hope this Father's day weekend is a good one... Success. Sam.

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