DAY 104

Update: Tuesday, 21-Jun-2005 1:15 AM

Couldn't sleep, so here I am...

I'll take a bit to assemble the final press release. Since this is my first press release ever written, I am not looking for perfection. Just something to work with and get the process going. After the first release I'll try to clean up the ROBO*banner release for a second run some other time.

Let me now assemble... The final press release is at the bottom.

------WHO?

The Maxsimo™ network powering applications that help everyone save money, work smarter and live better. The Maxsimo.com network has a set of tools and applications that help any seller -Merchant, business person, home-based business person and Entrepreneurs worldwide reach their customers at a lower cost. Started in 1999 with ROBO*banner, the network at Maxsimo.com has a directory managed by Sellers. It also provides a way for Sellers to reach our Member base with a money saving offer at a fixed cost, allowing sellers to sell directly to our members at a very low customer acquisition cost.

-------WHO END.

I think the above statement says it all. We help sellers sell to our members at a very small cost. Then the savings are passed on to our members. That is what we are about.

Now I still have: What? Why? Where? When?

In this case the WHAT? is about ROBO*banner. That is the tool in question and why someone would want it.

-------WHAT? TEXT:

ROBO*banner is a special type of banner that displays several text messages that rotate within a large format size banner.

The text messages also keep duplicating as other users keep getting their own ROBO*banner account.

That makes ROBO*banner a virally duplicating message delivery system. The message that you create, which incidentally can be updated, changed or deleted anytime, can then be duplicated to hundreds, thousands or even millions of banners all over the Internet.

Furthermore, the colors and the font of the text can be controlled.

We are also seeking your help to enhance ROBO*banner. To do that, once you are a user, you can visit our idea center and present the needs that you have. Our next enhancement will feature more control, more options, more targeting and more features that you want to see.

--------END of WHAT?

Now I still have: Why? Where? When?

Let's setup the WHY? text... Folks this is not that bad. I don't know why I had trouble getting this done. I guess I just had to sit here and type --Just do it as I keep saying.

Here goes...

---------START WHY? Text

The road to success on the Internet is littered with expense after expense.

The tools presented at maxsimo.com, including ROBO*banner work in a unique way to virally duplicate your message at a very low advertising cost.

How do we do it? By establishing a membership based service that costs much less, while offering several tools, services and applications that save you a lot of money!

In the case of ROBO*banner, all the advertising provided by the virally duplicating tools is FREE -as part of your Membership! You may get 1,000 visitors from it or you may get 25,000 visitors from it over a period of time.

And all these visitor costs you the same -the price of basic membership in the Maxsimo Network.

-----------END WHY TEXT!

Now I have left Where? When?

I suppose the WHERE? part is rather short --where is the URL of 'where' the visitor can get a ROBO*banner. And that is maxsimo.com.

That gives me the idea that all this text is ideal for me to setup www.robobanner.com with sample robobanner working and just link back to where a visitor can get their own banner.

So, let's put the WHERE text now:

----------- WHERE? TEXT:

Where can I get a virally duplicating ROBO*banner to build my business success on the Internet? JUST PRESS HERE and get started!

----------- END of WHERE!

That leaves the WHEN? Item left! I think I made a bit of a mistake leaving "WHEN?" to the end.

I think "WHEN?" goes at the start. That is where most companies I see putting there address and date/time on the press release.

So, I'll just move it to the start and setup like this:

------------ WHEN? TEXT

FOR IMMEDIATE RELEASE
RE: Deployment of ROBO*banner at the Maxismo.com Network of Applications
20th of JUNE 2005

http://www.maxsimo.com

------------ DONE!

This is the FINAL ASSEMBLED PRESS RELEASE:

FOR IMMEDIATE RELEASE
RE: Deployment of ROBO*banner at the Maxismo.com Network of Applications
20th of JUNE 2005

Herndon, VA, USA.

http://www.maxsimo.com

INTRODUCING ROBO*banner:
ROBO*banner is a special type of banner that displays several text messages that rotate within a large format size banner.

The text messages also keep duplicating as other users keep getting their own ROBO*banner account.

That makes ROBO*banner a virally duplicating message delivery system. The message that you create, which incidentally can be updated, changed or deleted anytime, can then be duplicated to hundreds, thousands or even millions of banners all over the Internet.

Furthermore, the colors and the font of the text can be controlled.

We are also seeking your help to enhance ROBO*banner. To do that, once you are a user, you can visit our idea center and present the needs that you have. Our next enhancement will feature more control, more options, more targeting and more features that you want to see.

ROBO*banner CUTS COSTS:
The road to success on the Internet is littered with expense after expense.

The tools presented at maxsimo.com, including ROBO*banner work in a unique way to virally duplicate your message at a very low advertising cost.

How do we do it? By establishing a membership based service that costs much less, while offering several tools, services and applications that save you a lot of money!

In the case of ROBO*banner, all the advertising provided by the virally duplicating tools is FREE -as part of your Membership! You may get 1,000 visitors from it or you may get 25,000 visitors from it over a period of time.

And all these visitor costs you the same -the price of basic membership in the Maxsimo Network.

WHO WE ARE & WHAT WE DO:
The Maxsimo™ network powering applications that help everyone save money, work smarter and live better. The Maxsimo.com network has a set of tools and applications that help any seller -Merchant, business person, home-based business person and Entrepreneurs worldwide reach their customers at a lower cost. Started in 1999 with ROBO*banner, the network at Maxsimo.com has a directory managed by Sellers. It also provides a way for Sellers to reach our Member base with a money saving offer at a fixed cost, allowing sellers to sell directly to our members at a very low customer acquisition cost.

GET YOUR FREE ROBO*banner!
| Where can I get a virally duplicating ROBO*banner to build my business success on the Internet? JUST PRESS HERE and get started!

-----END of FIRST PRESS RELEASE!

Here is my plan with all the press releases. I am going to next create a web page at each site. For the ROBO*banner press release I will setup www.robobanner.com and www.robobanner.net and then at each site I will put an example of a working ROBO*banner and then link back to the maxsimo.com site.

This process will provide two benefits:
1. I can use the site as an example to show our users how they can use the tool and what it looks like.
2. I can use the site to register at all the search engines, which will then result in a lot of organic search engine results.

My objective is to create 100+ such sites using about 50 domain names that are owned by the network and about 50 more that I'll purchase over the coming year just for the purpose of search engine traffic generation.

So, that is it. Just took a bit over an hour. Nice format. I'll give the whole text a read after some sleep. One thing that I noticed in my life is that when I am tired and sleepy, I make a lot of spelling and grammatical errors. I remember two blog updates I wrote while flying, which I had to almost re-write after getting back. Ok. Out. Sam.

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