DAY 107

Update: Tuesday, 21-Jun-2005 3:13 PM

After not being able to write a single press release for months, I have 'cranked out' two presses releases for robobanner and omnileads in just over 24 hours.

Not a bad start.

Let's keep that momentum going as I aim to finish all the presses releases that I ever imagined doing during the week!

On this occasion the task is to develop a press release for the exitmax tool in the maxsimo.com network.

Exitmax does the following: Upon visiting a web page by a user, the system will 'pop under' a message that the user will see later.

Of course, such advertising is a bit limited at this time because many people use pop up blockers. But in this case the system is still usable as it slides in a pop under after the visitor comes into the site.

But, to open the discussion about EXITMax I am going to change the subject to some modifications that I want to do to the system.

I'll get to that below.

And I also have the setup for the beginning of the press release:

-------START HEADER: WHEN?

FOR IMMEDIATE RELEASE
RE: Deployment of EXITMax at the Maxismo.com Network of Applications
23th of JUNE 2005

Herndon, VA, USA.

http://www.maxsimo.com

-------END HEADER

Now I still have: What? Why? and Where?

Here is the WHAT? for EXITMax ---------

EXITmax is a system that delivers dedicated advertising for your business needs to site visitors. Before the user leaves the site you can present information as a last second offer or a subscription to an ezine.

The 'splash page' that is seen as one browser is closed allow the follow up message to be conveyed by the owner of the web site.

We are in the process of upgrading the system by using JAVA to display the message after the visitor has been at the site for a fraction of a minute up to a minute.

In our dedication to provide more improved products and services, we are taking this opportunity to make exit max tool work with any type of browser in type of condition.

The result is that you will have a tool that helps collect more information, more subscriptions and more sales from the same operations that you run now. In fact, several of the Maxsimo network sites relies on the same tool and a combination of other network tools to build worldwide growth.

------------END of WHAT? text

Now for the WHY? part of the press release text.

------------WHY?

Often an Entrepreneur starting a new business on the Internet will find out that everything has to be done to make sure that every individual visitor the operations site will have a benefit to the goal of the business.

In order to benefit from such visitor every tool that can benefit from the visitor has to be deployed. Furthermore, tools that can take advantage of the users base when the user is else where are even more important.

Let's look at the importance of a mailing list --getting a subscriber from your site to a mailing list means that the subscriber is even more interested in what you have to offer.

Not only have you attracted the visitor to your web site, but you have further qualified the visitor as a new subscriber, who is further interested in what you do.

The likeliness that this person is interested in what you do and what you sell --is VERY HIGH. When you make a special offer or perhaps a year later make an offer through your mailing list, the likelihood that the subscriber will purchase your offer remain very high.

That is what tools like EXITMax help you attain.

------END of WHY? TEXT

------WHO?

The Maxsimo™ network powering applications that help everyone save money, work smarter and live better. The Maxsimo.com network has a set of tools and applications that help any seller -Merchant, business person, home-based business person and Entrepreneurs worldwide reach their customers at a lower cost. Started in 1999 with ROBO*banner, the network at Maxsimo.com has a directory managed by Sellers. It also provides a way for Sellers to reach our Member base with a money saving offer at a fixed cost, allowing sellers to sell directly to our members at a very low customer acquisition cost.

-------WHO END.

----------- WHERE? TEXT:

Where can I get a system that helps build my business like EXIT Max on the Internet? JUST PRESS HERE and get started! When you are Maxsimo.com just become a seller on the system for FREE. In the seller ADMIN area you will find EXIT Max listed as a tool, along with other powerful services and applications that are ready to help build your success! Just get started from here NOW.

----------- END of WHERE!

By far I think this is my weakest press release as I don't have much to describe here. And as days go, today I am not having a stellar day. I think I am a bit exhausted. These have been long days and I still have a few long days left before things really get going.

Of course, I may have also added on too much work. The writing is not too bad. However, what seems to "wipe me out of energy" is the time and energy taken to test the operations that we have under way.

I'll give you an example. Last week we had an ad run on USA Today. The ad I predicted would bring in about 50 to 80 new sellers. That Friday night, the first day of the ad, I had problems accessing the network with my test account. When I entered the account, logged off and then accessed the account as a Member, I was not allowed access.

Well, this was not a good sign. However, when I reported the problem to the programmers, I found out that the issue was related to the way I was testing, as I logged off one part of the network and signed on to another.

This exhausted me, because from my perspective, I am thinking that everyone is having such a problem. So, I may not have slept that well last Friday night. Then I have to get some testing and work done on Saturday and all the family events.

These are the things that cause headaches and lost sleep and STRESS!!!

Now part of it is catching up with me and I need to take a break. I don't think today I'll get to enjoy a break or for that matter tomorrow. However, this Friday I think I will be taking a few hours off to go on a walk. The days have been really nice and I'd like to enjoy some time outside. This is the week to do it.

Ok with that thought let me go on to finishing this press release and setup the site that will demonstrate the tool to the users. Out now. Sam

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