DAY 95

UPDATE: Tuesday, 14-Jun-2005 4:15 PM

------------QUICK NOTE:

This starts my blogging about BUSINESS SUCCESS using the network I have started at www.maxsimo.com as an example of how I am building business success online.

-------------END.

Oh, I almost forgot.

There are a few things that I wanted to mention. First of all I created a small budget for P31.COM -the 31 STEP SUCCESS PLAN site. It's a modest $400.00 budget.

So far I had been using freebies to get things done. Not any more. I have real money to spend on the project. I decided to go this route after noticing that I would end up losing a lot of time not taking advantage of some great products that I have run across.

I ended up purchasing the ad software that manages the banners at the site. That was a $39.95 purchase. I am also going to purchase ad tracking software for $19.95 --from the same company. I will feature the company in the reviews area because I think the software is easy to install and does a good job managing the features needed on a web site.

I have also purchased an ebook about Google's Adwords program and how to maximize the revenue from it.

I have scanned that book and already put to use some of the techniques that I learned from it. For example the color of the Google ads were adjusted as was the location of it on the web page.

So, little by little I have made some adjustments to increase the revenue for the site.

I then made another change. That is the text to the site. I really don't know why I had selected the bold black text that I used before. I am now using this normal text and will highlight text only when necessary.

I think the change is a good one.

I also spent a good part of the day reviewing the advertising ideas for the main project, www.maxsimo.com. One of the immediate consequences of that was to make 4 new banners using the 728 X 90 size format.

I will take the new banners before the end of the day and put it into the ad rotation that you see running at the top of the site and below. They are not the best ads. However, they are what I will start with. Perhaps, in several months I will re-visit the banners and design or have someone else design some good banners.

Now on to my NETWORK LAUNCH PLAN from my TO DO LIST's DIARY NOTEBOOK. This is a notebook that I write all of my plans and then transfer to my "TO DO LIST" as the plans become 'to do' items.

On top of the list is a sequence of ads. The first set of ads I inserted in a BannersGOmlm ad set run by Mike G. He has been an Internet Entrepreneur for many years and I thought I'd give it a shot by purchasing one of his ad packages.

It has gone O.K. so far and the test was positive. It was done to get the network going. And it is.

So, STEP ONE of the process was to run several ads on the Internet, which I have done. My next STEP is to run an ad in USA TODAY on the weekend edition. That will start this Friday. That I will call STEP TWO.

Then STEP THREE is to run more ads in several ezines. I don't plan on doing this 'til July 05. I will reserve that for a few more weeks until the project launches.

Now to STEP FOUR, which I will call an ORGANIC AD CAMPAIGN. In this campaign, my plan is to develop a network of sites with one of our tools at each domain.

The result is the same as that for p31.com --search engines will visit, spider the site and catalog the text and META tag key words. The result is that the entire network of sites will bring in organic search engine traffic that we do not have to pay for.

I also had a plan to have PAY PER CLICK (ppc) type of search engine placement, but I think I'll monitor what has been done and how it's working and before I get into any further paid advertising.

WHY? Simply because it defies the objective of maxsimo.com --A growing network of viral tools that build traffic. IF I need to buy the traffic in the first place, I am in the wrong business.

Ok, then the plan is set. The easier parts of it has been done with ad placement. Now the hard part -the writing, design and roll-out of a network of sites that build organic traffic.

Let me give this example of what I have in mind:

Let me use one of our domains and tools as an example. The tool is ROBO*banner, which I will feature at www.robobanner.com. Please note that as of this time I have not setup this site.

My plan is to write about what robobanner will do to build traffic for anyone's online site, product,etc.

Then I'll place all the text at www.robobanner.com. Once that is done, I will make sure the links and text is right and I'll register the site with a lot of search engines by purchasing a product with a site registration service.

Once that is done, I will also place sample robobanners all over the pages so that people can see what the product looks like, how it works and what it will do. Certainly, a picture will speak a 1000 words or even more.

When that is done I'll link it to the www.maxsimo.com site and not take credit for any of the traffic. I could drive all the traffic generated by the sites to the corporate account. By doing that the corporate account becomes a referral machine and beats everyone at the referral game.

That is not my intention. What I will do is to give as much credit for the referrals to the SELLERS on our network who are doing actual work. These sellers are going to be in the STEP 5 or STEP 6 of our network and they will get the benefit of all the FREE traffic generated by the network of sites that I create.

I'll most likely do one or two of the sites. Then I will hand off the project to a new staff member who can do the writing and general web publishing. Remember, with such a site that is optimized for search engine traffic, the key is not to have fancy graphics but key, search engine smart text. That is the key to getting the traffic needed. I will discuss many aspects of this in the coming days and weeks as the business building success continues.

Took a break and back. Another idea: A mission statement.

I will do everything I can to make www.maxsimo.com a success as the CFO and software designer of the operation. And as a challenge, I will on a daily do something small to make it a success. By something small, I mean just revising text on a paragraph, a display of a tool or a step to aide advertising. Every day I will do something small to add to what I do on a daily basis. I understand that everything that I do counts. And I will do everything that I can to make maxsimo a success.

The above then is my mission statement. Now on to what I was doing most of the day. Going back to the idea of advertising, the network of sites will then deliver traffic to those who have done something.

Often the Internet is full of ideas, projects, business opportunities, etc., etc. that promise something for doing basically nothing. I don't believe in that. I never have. I must say that I have tried several of them and I know they don't work. Often because these so called opportunities tend to be multilevel marketing programs where a few who got in early did well and others just fizzled out.

I didn't want to operate such a fiasco. What I wanted to do was to operate a network that benefited people and delivered to them something tangible and beneficial.

That I think I have accomplished just that with maxsimo.com.

I hope many of the people that join the network from www.maxsimo.com will see it that way too.

So, what I have done is to make sure that people who do work with the network will also benefit from the free traffic generated by it. To help that end, the system has what I call a TRAFFIC MANAGEMENT SYSTEM built into it. What the TSM does is this: It senses a visitor that is an "orphan" --there is no referrer with the visitor. The system then assigns the visitor a STEP 5 or STEP 6 seller from the system to receive the credit.

The result is that when you visit the site there is no trailing ID number at the end of the URL. However, when you then click on to another part of the site, the system will assign an ID number to you. Then you the visitor who was an 'orphan' is no longer and is now credited to a seller that is either STEP 5 or STEP 6 qualified in the system.

Well a lot of ideas are now operational and I too must call it a day. It's been a very long one. I still have to setup the banners that I designed during the day.

I must go. A lot got done. A lot to do. Later... Sam.

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