Just like that the IDENTITY for the network took a leap forward. My idea now is to work with her to create a person people will remember. I suppose relating to Columbus, Ohio, I can remember the old lady at the Wendy's counter saying "Where's the beef?". I think that's well before her time, but I can remember it. Fast forward to the Internet age and there are the ladies at GoDaddy.COM --the new one is Danica Patrick. People remember it. Well, at the current STEP I cannot afford Danica or even her stylist. What I can do is work with someone to build the "image" and that's what I'll do.

I suppose I could play such a role, but the problem is this: My wife already mentioned several times that I have a nice, soothing voice that puts kids to sleep rather quickly. Yup, it does. I know. After each bedtime story not much is said. With that type of voice, I am not going to make too many lasting memories. I hope a new voice -- a new face will accomplish what a tech geek cannot get done -create an image.

Well, the tech-guy image is not the impression I want to pursue, but the idea is to present "a head" that people remember. We need someone to hold the discount cards. We need someone to show a picture at the PC. We need someone to "tell a story" of how life is better with Maxsimo. We need a real person to use our suite of tools, services and applications and then tell her story of how easy it was to build success with them.

And I want someone *real* for that role. I want someone who will get the work that we need done. Perhaps, even help me with the "copy" and scripts that I need to write and even help with a web site or two.

Such a person is not easy to find, but I think I have found that person. Now I need to work on the business plan to help build this person's success. I suppose it's not much more different that what I've done, but without the headaches and failures that I've had for many years.

What I'll do in this case is use the tools that are running to build a business that generates the income that will take her "over the wall" and fulfill some of her goals. Then re-asses the situation and keep working.

I have no idea where all this will go and how success she will become. As with many things I've done on this blog, this is a TEST. But I have good hopes for the success of it as I know very well WHAT WORK online and what can be done in the short term and after that.

2007 is indeed shaping up to be the year things grow rather nicely. I hope this will add greatly to it.

Carpe Diem, Sam.

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